"Find the helpers -- find the curious ones, the passionate ones, and even those initial dissenters -- and you will find the components you need to create a firm foundation for your practice."
Chock full of figures, tables, and links that explore the viability of content strategy in organizations of all sizes, "From Solo to Scaled" is a useful repository of tools need to inform that discussion internally and externally.
Natalie Marie Dunbar seeks to help content strategists advocate for the value of their practice and to argue for the scaling of that service to projects and needs of all sizes. She also advocates strongly for the psychological safety and work-life balance needed for these teams to succeed.
" ... Creating space for each individual to define and explore what self-care looks like for them. Creating a safe space where each practitioner can be intentional about their well-being in a way that energizes them is vitally important to the health of the team."
Using construction metaphors, the author develops a fairly rigorous punchlist to follow, providing the guardrails needed no matter where you be in the timeline of ensuring content is baked into your organization's marketing practice.
Short case studies from various practitioners helps break up the dense text, and while there is nothing earth-shattering here from the standpoint of content strategy revelations, "From Solo to Scaled" is ideal for those who have felt outnumbered and under-represented in stating the content case within their discipline.
"Whether working solo or with an accessibility team, content strategy helps to ensure equal access by removing barriers to digital experiences (for example, through the use of plain language). It also makes sure that experiences are inclusive and diverse by ensuring the needs of all users are considered and supported through the quality of interaction that users have with your client's or organization's content."
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