Friday, March 27, 2015

Limerick Friday LXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXVXXIV: Sweet Survival To Advance To Sixteen, Plus Rick Goes All “Falling Down” On TWD



‘Nova looked past State’s team
Pack made them a has-been
March has a feeling of hope
Without a beer I can hardly cope
State flies into the Sweet Sixteen

We’re all 13 years older
But never forgot Scully and Mulder
Returning after all these years
To bring the eerie and the fears
X-Files, the expectations you’ll shoulder

The last two-way star of old
Chuck Bednarik broke the mold
They called him Concrete Charlie
His hits were pretty gnarly
He’ll live on in tall tales told

Doug’s life in shards
The Underwoods put up their guards
The White House of intrigue
Who’s against and in league?
Here’s to the return of “House of Cards”

A high-intensity TWD
Our heroes deal with PTSD
Michonne knocks out Rick
Because he’s being kind of a dick
Season finale should be a sight to see



Monday, March 23, 2015

“The Elements of Content Strategy” Argues For Dramatically Expanded View Of The Role of Web Writers




"Content strategy is to copywriting as information architecture is to design." ~Rachel Lovinger

Using a sharp, no-nonsense style, Erin Kissane delves into the burgeoning role of content strategy and how it can apply to organizations at various stages of the process of content creation and/or redesign in “The Elements of Content Strategy.” Most poignantly, she advocates for the redefinition of content within the parameters of how useful it is to the reader and how it can help the audience meet its own goals.

Kissane delivers some solid tools to apply and offers a number of memorable analogies, as well as some really useful tables and figures. In espousing the importance of user-centered design and content, she takes aim at the corporate practice of “designing a site map to mirror an org chart,” which permeates organizations of all kinds.

In a point which should hit home with companies of any size, the book discusses ridding content of self-absorption, internal jargon and clashing mission statements—which is essential to engaging with the reader. Instead of harping on your capabilities, show your value through case studies, demonstrations and results; as Kissane writes, “give the puffery a rest.”

"One of the great challenges of content strategy -- and especially of content production -- is getting ideas from the heads of experts into the heads of content producers."

Kissane also notes that most companies struggle with “publishing everything we can” vs. “publishing everything we’ve learned that our users really need,” resulting in pages of interminable length and making everything harder to find. According to the author, balancing the needs of the client and the needs of the user is of utmost importance; they need to complement, not conflict.

In the same vein, the internal perspective is usually based on informal assumptions, aged stereotypes and limited understanding of their audience. This approach can be useful in guiding messaging, but it must be supplemented by actual analytics and user research. She reiterated that defining success measurements is imperative, which can be tricky in an area that has historically been difficult to measure.

In part to stem these issues, she points up the essential role of ruthless attentive editors, while also emphasizing the corresponding importance of editorial processes and workflows in managing content and applying strategy to it—all while keeping resource constraints in mind.

"Editors worth their salt work not for writers or publishers, but for readers."

Kissane touched on the role of writers as well. By acting as “advocates for content,” she said that content strategists can take client ideas and make consultative recommendations that are based in sound principles and realistic best practices. She also talked about the beneficial impact that content specialists can have on design decisions.

The ending got a bit dense, but …Let’s face it, we’re all suckers for bathroom humor, even in the midst of a nonfiction tome about content strategy.

"In short, we should strive to create and present content in ways that respect the fact that even when they're using the web, people need to pee."

So the real message of “The Elements of Content Strategy” is that it takes due diligence and vigilant attention to keep your content from going to shit.


Friday, March 20, 2015

Limerick Friday LXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXVXXIII: Late Rally Keeps Pack Dancing, Plus Every Walker Hates Noah On TWD



That’s the Cardiac Pack
With an epic LSU comeback
In the words of Kenny Bania,
“That’s gold!,” Bee Jay Anya
Survive and advance, that’s a fact

HBO gave it modest billing
But “The Jinx” has been more than chilling
Producers caught Robert Durst
Showing his murder thirst
Scarier than TWD and more thrilling

Spring training has just begun
The air of hope for everyone
Then the Mets lost another star
When Wheeler’s elbow went too far
Before it starts, another season undone

What do the ides of March mean?
You had better wear green
St. Patrick’s Day once more
Celebrate all the Irish lore
One big springtime festive scene

Alexandria’s dark current scene
An idyll that’s not quite so serene
Another loss on Walking Dead
As Noah’s ripped to shreds
Honeymoon’s over for Rick’s team



Friday, March 13, 2015

Limerick Friday LXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXVXXII: Prepare For Suh-per Many Puns, Plus Apocalyptic Cocktail Parties



Needed an identity, true
Needed to fill seats, too
So they landed the big prize
Intensity and great size
But please behave, Mr. Suh

For some March Madness
Really means sadness
Syracuse turned wins into defeats
Because of Boeheim and his cheats
What’s coming for UNC’s badness?

Agents bobbin’ and weavin’
Lotsa dude’s leavin’
Free agency is here
To mark the NFL’s new year
In the ‘Fins, I ain’t believin’

Pack got on a roll
Maybe their heads got swoll
Then Duke pounded ‘em with ease
State fell down on their knees
Can they recover from this deep hole?
 
Daryl gettin’ bicurious
Carol was scarily furious
Rick goin’ full Neandrathal
Coveting Jessie and all
Wondering if Alexandria is spurious



Thursday, March 12, 2015

No-Talent Ass Clown Reprises Role As No-Talent Ass Clown



You're a good sport, Michael Bolton. Thanks for making my day.

Friday, March 06, 2015

Limerick Friday LXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXVXXI: Must-See TV, The Jekyll-And-Pack & ‘Fins Ponder Suh-Per Bold Move


Of course, it’s funny and all
But nuanced to enthrall
Had tempered expectations
But it’s a sensation
Go watch “Better Call Saul”

After they pounded the cheats
Took the most embarrassing of defeats
Knock off big names
And trip up vs. lames
State’s story rinses and repeats

Little bro turnin’ 40
Has me thinkin’ “lordy”
The calendar does spin
The gray keeps creepin’ in
Life’s anything but bored-y

Going all out for Suh
Gonna cost a hundred mil or two
Might as well try
A dirty-playin’ guy
Nothing else has worked, ‘tis true

Alexandria opens its arms
To protect our crew from harms
But determining the threat
The biggest challenge yet
Can they resist Deanna’s charms?

Last time

Tuesday, March 03, 2015

Buy One, Bro One



Brilliant execution.

Friday, February 20, 2015

Limerick Friday LXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXVXX: Debbie Downers Overtake TWD, Plus Brian Williams Morphs Into Bill Brasky




Beset by give-up urges
As depression surges
A pep talk from Rick
Seems to do the trick
Until a new threat emerges

Trying to steal Beast Mode’s thunder
Is their unoriginal blunder
Call them the new Punk Brothers
Westbrook, Durant and others
Blame the media for what, I wonder?

A racing year has passed
Since I bolted a wreck fast
The vision of Magoo
And schizos in charge, too
Landed someplace I can last

Handchecking every dribble and drive
For fairness, State did strive
No, it wasn’t Cameron Indoor
But the Pack still ruled the floor
Beat Pitino to keep hopes alive
 
Bill Brasky, he thought he was
Fabricates stories, he does
Brian Williams made it all up
Should have to pee in a cup
Shoulda been shit-canned, cuz



Friday, February 13, 2015

Limerick Friday LXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXVXIX: An Agonizing Adieu for TWD’s Gentle Giant, Plus Stewart’s Departure Leaves A Void For Journalism




The moral authority of the team
Made him expendable, it seems
Sloppiness cost us Tyrese
Brought the gang to its knees
Will this group come apart at the seams?

A legend has slipped away
A paver of Tobacco Road, you would say
The Dean of Four Corners
Left lots of mourners
I’ll remember him from the ACC’s glory day

The Grammys, a depressing zoo
A plagiarizing, no-talent crew
A ho-chasing tool
And unoriginal fool
Kanye, they’re laughing at you

Ed Sabol personified the game
Gave the violence a name
Told a story through his art
Film gave football its start
The NFL will never be the same

Blended comedy and commentary
Shined a light on politics scary
Jon Stewart revolutionized news
To the networks, he put the screws
A huge loss for verbal thrust and parry



Friday, February 06, 2015

Limerick Friday LXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXVXIII: Pete Carroll Forgets To Stay Out Of The Way, Plus TWD Tries Not To Jinx Itself



The Seahawks on the verge of bling
And a back-to-back title thing
Then Carroll tried to coach
Thanks to his encroach
Handed Belicheat a sixth ring

Beat up by the league’s dregs
No rebounding and a lack of legs
Passion is lacking
The fouls are stacking
Stop the bleeding, Gottfried begs

Fans jumping ship like roaches
While other teams find good coaches
Latest scapegoat is Mike Wallace
But in this I take solace
Philbin’s last year approaches

I used to enjoy his rap
But he’s just another piece of crap
A fraud who buys ‘hos like lunch
The NFL Network’s got a bunch
This is the tale of Warren Sapp

The first half was kinda great
Will the second uphold the same fate?
“The Walking Dead” is finally back
Can they pick up on the same track?
Or will the pacing once more abate?



Friday, January 30, 2015

Limerick Friday LXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXVXII: Cheaters Doing Cheating Things, Plus Feels-Kicking “Parenthood” Bids Adieu


Here’s coming the cheating again
It’s not if, it’s when
Belicheat pretended not to know
Brady lied in the snow
Get your asterisks ready, men

Didn’t think it’d be for me
Five days down at Disney
There were inconsiderate pricks
And lots of selfie sticks
But magical, I admit freely

The face of the Cubbies you knew
Ernie Banks was Wrigley, it’s true
One of the best shortstops of all time
They called him “Mr. Sunshine”
Whaddya say we play two

Denver’s kneejerk reaction
Should help Chicago gain traction
John Fox comes to the Midway
To jumpstart the Bears’ play
Already the offseason’s best transaction
 
The kinda family we should
Be if only we could
Drama included
Reality undiluted
Farewell, underrated “Parenthood”



Friday, January 09, 2015

Scooter & Hum's Top Five Books of the Year 2014




The eighth addition of the "Scooties" books of my year was marked by trilogies and a dearth of time to invest in as much reading as I would've liked. Of course, as usual, a few tales picked me up and shook me.

Without further ado ...

#1: “Girl with the Dragon Tattoo,” by Stieg Larsson

What I Say Now:

This novel passed the border from engrossing to mesmerizing, with Larsson’s seamless merging of the Blomkvist and Salander storylines halfway through the book being a true feat of literature. Larsson’s prose is stilted and factual—belying the journalist he was in life—but the absorbing mystery of the story steamrolled any potential issues with translation. Lisbeth Salander is hailed in some quarters as the most fierce and complex heroine in the history of literature, and it is her intricate, many-edged psychology that truly powers the book, which features one of the most memorable closing lines I’ve read: “She tossed Elvis into a dumpster.”

Passage to Remember:

“An unloved girl with odd behavior … a taciturn girl with hostile vibrations.”

“Blomkvist had opened the door to hell.”


#2: “White Plague,” by Frank Herbert

What I Say Now:

This 30-year-old tour de force builds a steady momentum, spreading like the virus it tracks throughout the plot. With shifting perspectives, it can be difficult to keep characters straight, but Herbert reels you in with subtle humor and manages to eclipse even the political and societal reverberations described throughout with a walloping conclusion. Like Larsson, Herbert quietly builds a story that runs on—and pays homage to—girl power, long before the Spice Girls stumbled into the spotlight.

Passages to Remember:

“Every outrage has its own euphemism, Enos.”

“ … the essence of diplomacy—creating acceptable solutions out of lies?”

“The failure of civilization can be detected by the gap between public and private morality. The wider the gap, the nearer the civilization to final dissolution.”



#3: “Revival,” by Stephen King

What I Say Now:

The King of foreshadowing hits his trademark hard in this one. While channeling his personal stance on religion in the form of “The Terrible Sermon,” King makes the audience wait for the creepy shit to get rolling with the minister. When it finally arrives, the payoff is well worth the suspense, as he paints a scene on par with any horror he’s described during his illustrious career. Somehow King has managed to forge new ground here by intertwining questions of faith and the politics of religion with a coming-of-age tale that deals with the consequences of innocence truly and irrevocably lost.

Passages to Remember:

“I muse on that, sometimes, Jamie. When I can’t sleep. How a little paint can make shallow water seem deep.”

“I remember sunsets as red as the blood on my father’s knuckles, and how that makes me shiver now.”

“He spoke with the patience of a true believer. Or a lunatic. Maybe there’s really no difference.”

“I thought of how life had been before I realized I was a frog in a pot.”


#4: “A Short History of Nearly Everything,” by Bill Bryson

What I Say Now:

It took me quite a while to slog through this one, but Bryson did a pretty good job of taking textbook-y material and making it readable, with a few comedic wrinkles sprinkled in. I will say it that it made me feel a little bit smarter by the end of it, which is no small feat.

Passages to Remember:

“It is a curious feature of our existence that we come from a planet that is very good at promoting life but even better at extinguishing it.”

“There seemed to be a mystifying universal conspiracy among textbook authors to make certain the material they dealt with never strayed too near the realm of the mildly interesting and was always at least a long-distance phone call from the frankly interesting.”

“It’s an unnerving thought that we may be the living universe’s supreme achievement and its worst nightmare simultaneously.”

#5: “Slow Getting Up,” by Nate Jackson

What I Say Now:

Jackson’s hilarious, revealing and thoughtful autobiography peels back the façade of modern-day pro football. From painkillers to sexcapades to Cognac on the sideline, he destroys the romanticism of the game, shedding light on how players must assimilate or disappear. He stops short of diming out specific players at times, but he eviscerates former Denver coach Josh McDaniel. The book has some repetition and a few mistakes, but overall this was a clever tale, told from the perspective of the guy whose NFL existence is decided week to week, far from the glow of ESPN and fantasy football.

Passages to Remember:

“In the NFL, you are alive until you are dead. There is no in between, and no way to put yourself on the other side mentally. You fight every day to keep your job by convincing yourself that you belong. And every day you return to work and see your name still posted above your locker is proof that you deserve that locker. Then one day, fate sneaks up behind you, taps you on the shoulder, and breaks your nose—or blows out your knee.
“Then it’s over.”

“Football players are conditioned for violence. We are at home in the melee. We may have moments of quiet reservation and doubt when lying on our living room couches, but on the field we are pulled toward the mayhem. The feel of the helmet and shoulder pads, the sound of the whistle, the taste of the mouthpiece, the smell of grass and sweat: sacraments for bloodshed.”

“One day after the next: all days the same. It’s the routine of football in the lives of football men that quiets the demons within. It’s the routine that keeps them at bay. And it is the end of the routine that we all fear.”

“Satisfied that my endless pursuit of football perfection has finally been reached, or is finally revealed as unreachable, the hand of fate steadies, lines up the scope, and pulls the trigger. No doubts this time. The sniper hits his mark.”


Honorable Mention (in 10 words or less):
“Zen of Marketing,” by Seth Godin: Fascinating and unique look at applying practical marketing applications.
“A Drink Before the War,” by Dennis Lehane: Absorbing debut novel from a promising writer who chose cinema.
“Mr. Mercedes,” Stephen King: Foray into detective genre lacks characteristic King pacing.
“Girl Who Played with Fire,” by Steig Larsson: Salander and Blomvkist return to tackle conspiracies and sex trafficking.
Divergent, Veronica Roth: “Hunger Games” Lite.
Insurgent, Veronica Roth: “Hunger Games” Lite-r.
Allegiant, Veronica Roth: “Hunger Games” Lite-est.

The Office: Middle Earth



SNL is stepping up their game. I can dig it ...

Friday, December 19, 2014

Limerick Friday LXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXVXI: “Newsroom” Fades To Black, Plus Patience During The Holidays



Three seasons of “Newsroom”
They went by in a zoom
Through all the drama of right and wrong
It was about Charlie Skinner, all along
Sorkin tricked those who assume

After the Dolphins reach another low
Everyone but the owner seems to know
It’s time to press restart again
In pursuit of a playoff win
So sorry, but Joe has to go

Jax kissed a Mac truck grill
Ending the “Sons of Anarchy” thrill
A show with enormous holes
But it dragged you over the coals
Cartoonish but engrossing still

He’s the emo QB
Moodier than a child of 3
His whiny face smolders
In the City of Big Shoulders
Cutler ain’t cuttin’ it, ya see?

Traffic beyond reason
At work, no appeasin’
Yet the lights twinkle merry
The kids are excited, very
So grin and say, “‘Tis the season”

Last time

Friday, December 05, 2014

Limerick Friday LXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXVXI: The Commish With The Horseshoe Anal Implant, Plus Beth Shuffles Off The TWD Immortal Coil



Another playoff trip. oh boy

By using every owner ploy
But Shamrock used all his luck
Had me saying, “What the fuck?!”
Knocked out by goddam Colt McCoy?!

Playoff hopes barely alive
Thanks to a Geno Smith drive
Pushed around by the Jets
Escaped at the end, you bets
For consistency, we do strive

Down by five TDs
Still talking trash incessantly
Or maybe it was just Swahili
Expected better, silly me
Cheaters won’t be humbled, don’t you see

Lined up and punched ‘em in the face
Added to the cheaters disgrace
Hit ‘em until they quit
Then rubbed their face in the shit
The Pack took over the whole place
 
Impromptu lullabies
And anime eyes
With a shot to the head
Innocence lost on “Walking Dead”
For Beth, a fanbase cries



Friday, November 21, 2014

Limerick Friday LXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXVX: That Time O’ The Fantasy Year, Plus “Homeland” Jumps The Jihadi



 A breath away from 7-3
‘Til the Bears stole it from me
Another week, another brutal beat
Just rinse and repeat
Bad luck returning untimely

After shite beyond reason
Final game of the season
Have to get off the snide
And halt an unlucky slide
For a playoff spot to be seizin’

Lots of oversharing and talkin’
Before Carol got nailed jaywalkin’
Noah, a convenient addition
In true TWD tradition
Now Daryl is hospital stalkin’

Across the Rockies they sore
To take on a stiff-necked stat whore
The Dolphins a sorta surprise
Can they avoid a late-season demise?
Squarely in the race at 6-4
 
Carrie got dosed down the rabbit hole
But she uncovered the mole
Saul want HAM
In Afghanistan
“Homeland,” you make me so droll



Wednesday, November 19, 2014

Deep Thoughts By No-Look McFadden: Episode 73



#1
My life and the world at large is in desperate need of Seinfeld emojis. Smarty techie types, please make this happen.

#2
Tony Dungy as the NFL’s moral authority, as I’ve said repeatedly, is a bad joke

#3
This is a crying baby video phone ad that kicks you right in the feels.

#4
I was in this position not all that long ago. But I couldn’t nail this level of honesty in a job interview. Priceless.

#5
Documentary filmmaker Ken Burns and actor Dave Foley look shockingly alike. They both also kind of look like Ellen Degeneres, but that’s neither here nor there.

#6
Senator Whitehouse of Rhode Island is my new hero, destroying reality climate deniers.

#7
I like “The League,” I really do. But their insistence on including the Rafi and Randy storyline goes beyond bizarre to out-and-out stupidity. I’ve never turned off one of these episodes halfway through until one about Rafi and Randy comes on, because they’re routinely unfunny, pointless, and non-football-related. [/rant over]

#8
I want to join this bank. I mean, maybe I really don’t, but still. They were cool before they were illegal.

#9
I’m not sure it’s really possible to describe how awful a broadcaster Boomer Esiason is. Wow.

#10
So let me get this straight: One of the greatest rock bands in the history of music gives away music for free (and one of their best albums in years, it should be noted), and the reaction is offended outrage? Think about that for a minute.

Judging by the response of a new U2 album landing on the iTunes front page, you would have thought that Bono was going around stealing people’s kidneys in the middle of the night. Welcome to the new world of faux entitlement and fabricated sensibility, ladies and gentlemen.

Friday, November 07, 2014

Limerick Friday LXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXVIX: A Melancholy Farewell to “Boardwalk Empire,” Plus Ignorance Sweeps The Vote



Intense, engrossing and clever
Predictable? No, never
Nucky doomed by greed and talk
To die along the boardwalk
One of the best of all-times and ever

Capone bid his son goodbye
There was something in my eye
Narcisse erased by Lucky’s armory
Jimmy’s son avenged the Darmodys
On “Boardwalk Empire,” all must die

Oh, what a happy November
First league win I can remember
Finally didn’t need an excuse
To take down Syracuse
The Pack now a functioning ACC member?

About the Scooters you could say
They sort of find a way
Moving to 6-3
Treading water carefully
‘Til Mathews and Gordon play

A dark day for you and me
As well as for democracy
Senate lost to bigoted thieves
Almost hard to believes
Land of the ignorant but free