For me, Christmas season doesn't truly start until I see Corona's "O Tannenpalm" commercial for the first time.
Considered the longest-running beer commercial, this spot first aired in 1990. Apparently, it was a difficult shoot that involved alligators, according to an anniversary video that aired a couple of years ago.
To what can we attribute its longevity and how beloved it has become? It could be the idea of getting away from the stress of the holidays. It could be its simplicity, a quiet scene marked only be a few bars of "O Tannenbaum." It could be that we all mostly wish we are drunk 24/7 during the holiday season (especially in 2020).
No matter the reason, it has certainly stuck with me, since apparently I also documented this phenomenon with some deep thoughts in 2012. And maybe no reason is actually needed -- just a cold beer, a few Christmas lights, and some alone time.
Salud.
No comments:
Post a Comment