Quite a viral marketing campaign was unveiled with "Cloverfield," a new horror flick from J.J. Abrams. The campaign involves using widgets embedded in the trailer, then having people pass on the trailer to others in as many ways as possible.
As for the movie itself, it looks somewhat like "Blair Witch Project" meets "King Kong" meets "The Mist." Only time will tell how much momentum the campaign generates and whether the film is any good anyway.
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